Privacy Policy

Privacy Policy

1. Introduction:

Thank you for visiting the National Museum of African American Music (“NMAAM”) at  NMAAM recognizes that privacy is an important matter and operates its services with your privacy protection in mind.

2. Acceptance of Privacy Policy:

NMAAM provides websites and other Internet and mobile-based websites and services for access and use by the public, including without limitation the website and related microsites, subdomains, and services such as RSS feeds and mobile applications and mobile websites (all such websites and services, collectively, are referred to herein as the “Site”), in support of its mission to educate the world, preserve the legacy and celebrate the contributions of African Americans and the role they play in creating and shaping the soundtrack of American life.  This Privacy Policy describes policies governing NMAAM’s use of personally identifiable information about you when you use the Site, as well as some of the measures NMAAM takes to safeguard use of the Site.  You acknowledge and agree that by using the Site, you agree to be bound by the terms and conditions of this Privacy Policy.  If you do not so agree, you should not access or use the Site.  This Privacy Policy is hereby incorporated into the Terms and Conditions of Use published on the Site.  Capitalized terms used in the Privacy Policy and not specifically defined herein will have the meaning ascribed to them in any other policies and guidelines documents posted on the Site (including, without limitation, the Terms and Conditions of Use).  You may direct any questions regarding the Privacy Policy to the email address   

3. Modifications to Privacy Policy:

NMAAM reserves the right to modify the Privacy Policy, in its sole discretion and without notice.  Such modifications are effective upon posting.  You should, therefore, periodically review the Privacy Policy to ensure you have read the most recent version.  You agree to be bound by any modifications to the Privacy Policy.  In particular, your continued use of the Site following the posting of any updates or modifications to the Privacy Policy constitutes your acceptance of such changes.  If you object to any provision of the Privacy Policy or any subsequent modifications to the Privacy Policy, your exclusive recourse is to immediately terminate use of the Site.

4. Information Collection and Usage:

A. You can visit and access certain materials on the Site without providing any personally identifiable information. In other words, you can visit and access certain Site materials anonymously.  However, for certain activities on the Site, such as contacting NMAAM, subscribing to NMAAM’s newsletter, and posting User Content, you may need to provide certain personally identifiable information, such as your name, your email address, a password, your city and state of residence, your telephone number, and other like information.  In other words, when you opt to partake in certain activities on the Site, you will no longer remain anonymous.  Such data is voluntarily submitted by you, and NMAAM may use it to send you further information about NMAAM or to contact you when necessary (for membership and other solicitations and informational mailings) and/or may occasionally make the data available to sister cultural organizations. 

B. NMAAM may use your personally identifiable information to record and/or store particulars about and support your usage of the Site. For example, and without limitation, NMAAM may use the information provided by you to deliver certain services to you, to verify your authority to enter the Site and to verify User Content as yours, to process activities on the Site, to log information about your usage of the Site, to provide notices to you regarding certain services, to process any communications from you to NMAAM, and to improve the functionality and administration of the Site, its features, and content.

C. NMAAM may use your personal information for messages related to customer service purposes (e.g., general service announcements), Site updates, or other such administrative undertakings.  NMAAM will not provide, rent, trade, or sell your personally identifiable information to any third party company or like entity, except as described in section 8 below, “Information Disclosure.” 

D. NMAAM may use cookies and other like tools to, among other things, enhance your Site usage and track user preferences and patterns and tailor your experience on the Site to your individual preferences.  A “cookie” is a small data file containing a string of characters that is downloaded onto your computer upon your fist visit to the Site that uniquely identifies your browser.  While most browsers are set up to automatically accept cookies, you can reset your browser to refuse cookies.  If you reset your browser to refuse cookies, however, certain services and aspects of the Site might not properly operate.  NMAAM may also use web beacons to record the behavior and collect data about Site users.  “Web beacons” are small pieces of code placed on a web page to so record behavior and collect data.

E. NMAAM may collect and store aggregate data about its user base.  For example, and without limitation, NMAAM may log the total number of visitors to the Site or any part or page thereof, dates and times of accessing of the Site, Internet protocol (aka “IP”) addresses of computers, operating system specifics, and browser software types.  NMAAM may evaluate this data for demographic and statistical purposes (e.g., for determining the number and type of visitors to different areas of the Site), for administrative purposes (e.g., for ensuring that the Site is functioning properly and for improving the utility of the Site), and for purposes of tracking trends and users’ actions.  Such aggregate data will be amassed, utilized and divulged in the aggregate only.  Your personal information will not be identified in such aggregate data.

5. Security Measures:

NMAAM utilizes certain security measures to aid in the protection of your personally identifiable information from disclosure, loss, unauthorized access, modification, and the like.  Such security measures may involve, without limitation, encryption, password protection, and assorted electronic and managerial methods.  Note, however, that while NMAAM utilizes all reasonable security efforts and measures, no means of Internet transmission or electronic storage may be perfectly secure.  Therefore, NMAAM makes no pledge of such perfect security with respect to your information.  In addition, note that unless NMAAM explicitly advises you otherwise, the contact and email functionality on the Site does not provide a method for totally secure, confidential communications; therefore, like most Internet contact or email correspondence, your email and communications may potentially be accessed and read by others during transmission.  NMAAM recommends that you not use communications or email to transmit confidential or sensitive information (e.g., Social Security numbers).

6. Links to Third-Party Websites:

The Site may include links to websites, services, or service providers operated by third parties over which NMAAM has no control (e.g., Facebook and Twitter). Once you leave the Site, the Privacy Policy will no longer apply, and you and any information you provide will be subject to the relevant third party’s privacy policy.  NMAAM is not responsible for the privacy or security practices nor the content of third-party websites, services, or service providers, and such links are not intended to be an endorsement of the third-party websites, services, or service providers or the content thereof.

7. Children’s Policy:

The Site is not intended for the use of children under the age of 13, and NMAAM does not aim to attract children under 13 to the Site. NMAAM does not knowingly collect personal information from children under 13. In fact, in the Terms and Conditions of Use, NMAAM requires users to acknowledge and agree that they are 18 years-old or older.

8. Information Disclosure:

A. NMAAM may disclose your personally identifiable information if required to do so by law, in order to cooperate with a subpoena, court order, regulation, or governmental investigation, or in other legally limited situations (e.g., to protect the Site and users from fraud, to investigate violations of the Terms and Conditions of Use, to defend against legal claims, or to aid in any similarly protective, investigative, or defensive activity).

B. NMAAM may share your personally identifiable information with third-party entities (e.g., vendors) that provide services to NMAAM.  NMAAM will endeavor to ensure that such entities use such information only to the extent necessary to perform such services.  At times, NMAAM may direct you to a third-party service or vendor in order to process certain activities on the Site (such as making a donation to NMAAM, where you exit the Site and enter the site of a third-party service provider).  Note that any personally identifiable information that you provide to such service or vendor (e.g., your name, email address, billing address, telephone number, and credit card information) will be governed by the privacy policy associated with that third party’s website.  While the Site may direct you to particular third-party services (for processing certain activities or otherwise), possibly via links to other websites, and while NMAAM strives to link only to websites that highly value and maintain privacy, NMAAM is not responsible for the privacy policies enacted by other such websites, including, without limitation, the security measures employed by them.

C. NMAAM may share your personally identifiable information with others to resolve technical matters where the information pertains to page views generated by a bot or other such potentially disruptive, invasive mechanisms.

D. In the event of a merger, acquisition, sale or other like corporate or other restructuring that NMAAM or its parent, affiliates, subsidiaries, or the like may engage in, NMAAM (or its parent, affiliates, subsidiaries, or the like) may assign or transfer your personally identifiable information to a successor or other such party, including without limitation, to a buyer of all or substantially all of NMAAM’s assets.

E. If you voluntarily divulge any personal information online (e.g., on any contact or message pages, or other publicly accessible section), such information may be viewed, collected, and utilized by others.  Furthermore, any information you submit to NMAAM via email or otherwise becomes NMAAM’s property, which NMAAM may use or discard in its sole discretion.  For example, NMAAM may utilize such information to enhance the Site’s performance, or NMAAM may look at it and dispose of it.

Last updated: March 23, 2016

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