Robin Lyon is a serial entrepreneur and prolific content creator. A stalwart in financing and developing independent Black films and content through her company “That’s Baller LLC”, Robin’s film and television productions entertain audiences from BET to Tubi.

Robin began her career in event promotions and marketing. In 2007, Robin founded Baller Alert. Under Robin’s leadership, the brand exploded into a high-profile digital media company, creating and disseminating engaging entertainment content. With a dedicated audience across social, digital, and events, Baller Alert is a highly sought-after brand garnering over 250 million weekly impressions and creating branded content for some of America’s biggest companies. In 2020, Robin launched Baller Alert Films to bring stories to the screen that reflect the interests and passions of the Baller Alert audience and fans.

Robin is one of America’s few Black female digital media brand founders. Forbes Magazine recognized Robin’s business success in 2021. Robin, a proud HBCU alum, honed her leadership skills and business acumen through the Yale University Women’s Leadership Program. Robin’s greatest passions are mentoring young Black female entrepreneurs and investing in the community. Robin serves on the Music Industry Relations Committee of The National Museum of African American Music (NMAAM) and is one of the founding supporters of the Uncle Nearest Premium Whiskey, which honors the world’s first-known African American master distiller, Nearest Green.