Experience the legacy of the Fisk Jubilee Singers in "Jubilation!" - $10 Individuals / $5 for Groups / Free for Members!
MoreDonor Impact Stories celebrate the partnerships that preserve musical excellence for future generations. From funding exhibitions to supporting educational initiatives, these stories showcase how philanthropic investment enables NMAAM to curate, preserve, and share the genius that transformed global culture.
Since 2021, Nissan has invested over $1 million in the National Museum of African American Music, creating one of the most impactful corporate partnerships in Nashville’s cultural landscape. Their support has fundamentally transformed how our community experiences African American musical heritage.
Through the Nissan Free Wednesdays program, over 5,500 visitors annually experience world-class exhibits and programming at no cost. Families who might otherwise be unable to afford admission now gather every first Wednesday to explore the rich tapestry of African American music history. Extended evening hours and the innovative “Sounds in Cinema” series have created new opportunities for working parents and students to engage with our collections.
“Nissan’s support means my three kids can learn about the music that shaped our culture without it being a financial burden on our family. It’s become our monthly tradition.” — Local Nashville parent
The newest chapter of this partnership supports emerging filmmakers and artists through the Independent Film Showcase, providing $30,000 annually in licensing fees and honoraria to creators celebrating African American musical heritage. This initiative connects Nashville audiences with national artistic talent while providing crucial financial support to independent filmmakers.
Beyond financial investment, Nissan’s partnership has created meaningful connections between corporate culture and community impact. Through their support, former Nissan executive Keri Floyd Kelly joined NMAAM’s Board of Directors, bringing invaluable leadership expertise that continues to guide the museum’s strategic direction. Nissan employees regularly volunteer at signature events, creating lasting bonds between the corporate and cultural communities.
“Nissan’s partnership exemplifies how corporate support can create lasting community impact. They’re not just funding programs—they’re investing in cultural accessibility and artistic innovation.” — Bill Jeffries, NMAAM Executive Director
This partnership demonstrates how strategic corporate investment can advance education, support artists, and eliminate barriers to cultural participation. Together, Nissan and NMAAM are preserving the legacy of African American music while creating new pathways for discovery and engagement.
Ready to make your mark on musical history? Contact our development team to explore partnership opportunities that drive community impact while advancing your corporate mission.
